Snegl - Real Estate Investing Made

Simple & Clear

A digital platform that makes property investment as clear, intuitive, and transparent as stock trading.

Empowering a new generation of investors through simplicity, trust, and community.

View User Flow

Overview

Snegl is a digital platform that simplifies real estate investing.
It turns complex property data into an intuitive and transparent experience.

who

For investors seeking clarity, simplicity, and transparency -from first-time users to experienced professionals in property investing.

why

Real estate investing often 
feels exclusive and complex.
Snegl bridges that gap by making property investment simple, digital, and accessible to everyone.

Snegl Mobile – Property Listings for Investment

Challenges

  • High entry costs:

    ‍    That make real estate hard to access.

  • Lack of transparency:

    ‍    hard to track investments clearly.

  • Fragmented process:

    ‍    across platforms creates a complex experience.

Goals

  • Lower entry barrier:

    ‍    make real estate investing accessible to everyone.

  • Increase transparency:

    ‍    give users clear, real-time insights.

  • Simplify the experience:

    ‍    unite all actions in one digital platform.

Research & Insights

User Research Findings

‍A short survey revealed clear patterns in how people approach real estate investing.

0%

want to invest but lack confidence

0%

invest in stocks but seek simplicity.

0%

have funds but don’t know where to start.

Insights show strong interest, but a need for simplicity.

User Persona

  • Daniel Berg, 36 y.o.

  • Marketing Manager

  • Lives in Copenhagen

  • Active Snegl investor since 2025

  • Prefers tools that simplify decisions.

“Snegl helps me see my properties like I see my stocks - simple, visual, and easy to trust.”

Goals

Expand his investments 
beyond stocks into real estate.
‍
Track portfolio performance easily and visually through Snegl.


FRUSTRATIONS

Other platforms feel cluttered 
and full of complex terms.
‍
Needs more visual insights 
instead of raw data tables

Motivations

Seeks long-term financial stability and clarity.
‍
Feels confident using 
an intuitive platform.

Visual Identity

Snegl’s visual identity focuses on clarity, trust, and simplicity – turning complex data into an intuitive flow.

User Flow

User Flow Prototype


UI Design

UI Design

‍Dashboard Overview

A clean, real-time overview of the user’s portfolio. Key metrics, performance trends, 
and tailored recommendations are organized in a clear visual hierarchy for quick scanning and confident decision-making.

Property Overview

A clean, searchable overview of all available properties. Filters, categories, 
and personalized recommendations help users quickly explore relevant opportunities. 
The card-based UI keeps information organized and easy to compare.

‍Property Details

A detailed view of a specific property, showing images, location, key financial metrics, and performance insights. The page is structured for quick evaluation with a clear visual hierarchy, while a persistent purchase panel 
on the right keeps the investment flow accessible at any time.

‍Investor Profile

A clear snapshot of the investor’s performance, activity, and portfolio mix - with social actions that support trust and community.

OUTCOME

A polished prototype demonstrating 
a clear investment flow, intuitive navigation, and real estate insights presented in a simple, visual way.

LEARNINGS

Focusing on simplicity, consistency, and visual clarity made the complex world of real-estate investments easier for users to understand.